Katie Roe • Apr 12, 2022

The Trailhead Follow-Up & Update

Last night the Peoria City Council approved re-zoning at the NE corner of 83rd Ave. & Happy Valley Rd. for The Trailhead! We are super excited about this mixed-use master-planned development and all that it will bring to our awesome #upperwestsidephx community! Construction will tentatively begin this Fall and you can find details about this project on our prior blog posts.



#uwsphx #peoriaaz #westvalleyaz #vistancia #arrowheadaz #GlendaleAZ #surpriseaz #commercialrealestate #azrealestate #openforbusiness #wewantyouwednesday #phxfoodculture #phoenix #foodie #azcentral #phoenixbusinessjournal #welcome #westmarc


Posted 4/12/22:


After the Peoria Planning & Zoning Commission UNANIMOUSLY passed all three re-zoning cases related to "The Trailhead" last week, we wanted to take a moment to address some of the points brought up by the opposition at that meeting. We cannot let fear, misinformation, and threats to our community and it’s leaders sway us from having the type of quality development our community wants and deserves. If you have questions or concerns, please read our previous blog here, as well as the additional info below, and watch the Planning & Zoning Commission Meeting here.*


Point/Counterpoint:


 1. Apartments decrease property value

This is an often-assumed MYTH. The U.S. Census Bureau found that working communities with multifamily dwellings actually have higher property values than working communities without them. Example: Scottsdale 


2. Higher population density requires more police presence

“In actuality, when police data is analyzed on a per unit basis, the rate of police activity in apartment communities is no worse than in single family subdivisions, and in many cases, is lower than in single family areas.” ~ Joint Center for Housing Studies, Harvard University


3. Traffic concerns

The city can better plan for and regulate the increased traffic when working with a single developer versus several different land owners developing individual parcels over a period of time. The developer will be responsible for making traffic improvements as part of this project and the developer of Aloravita South will be responsible to continue those improvements when they begin building. There are plans to add a light at 83rd Ave. & Jomax in the future. There is no evidence that renters drive any differently than homeowners. Please refer to comments from the city traffic engineer during last week's meeting for more information.


4. Increase in school-aged children attending our already overcrowded public schools

The multi-family project consists of mostly 1 and 2 bedroom units that have very little impact on the school system based on other similar apartment complexes. A far larger impact would be felt should there be 110 single family homes place on this property. Multi-family focused on 1 and 2 bedroom units relieve stress on school over single family residential. This area is zoned for Peoria Unified School District. The school district has not submitted opposition to this project. 


5. 3-story apartments affect natural landscape

The multi-family homes are graded to 8 feet lower than 83rd Ave. and will therefore have a visual effect more akin to a 2 story building. The rest of the current "open desert" NE of 83rd Ave. & Happy Valley will become 1 and 2 story single family residential homes as part of Aloravita South. That was approved in 2011. 


6. The residents chose to move here based on current zoning in place

Zoning and city General Plans change over time to adapt and address the demographics of an evolving housing market. This is best laid out by the City of Peoria General Plan 2040 that was approved by voters in 2020. See below from General Plan 2040: 1.3 WHAT HAS CHANGED? Although many of the positive and valued attributes of Peoria remain the same, many community conditions have changed in the decade since the adoption of the 2009 General Plan. Since the last substantive update in 2009, which was ratified by Peoria voters in 2010, the city has experienced an evolving economic landscape, along with meaningful growth and physical development. Additionally, advancements in technologies, and efforts in the areas of sustainability, diversification of the workforce, and quality of life are now topics at the forefront of the conversation, which impacts land use and other growth-related decisions. Other core issues and opportunities facing Peoria have changed and evolved, which were not reflected in the 2010 plan. For example, demographics, such as population age and composition of households have changed, and an updated long-range plan and vision is necessary to reflect changes in community characteristics. Additionally, local, regional and national economic changes have occurred over the past decade, which necessitate an updated economic development strategy to remain competitive with other jurisdictions for business sector development and expansion. The resulting PlanPeoriaAZ 2040 General Plan establishes goals, policies and strategies to define a targeted approach addressing what has changed within Peoria.

 

7. Fireside at Norterra is a prime example of the increase in crime since the apartments were developed surrounding the community.

Please see data below:


Here are two easy ways for you to voice your support for this project:

1. EMAIL PEORIA CITY COUNCIL BY THURSDAY, APRIL 14th: In your email, provide the reasons WHY you support this project, and if you’re a Peoria city resident be sure to include that information. Peoria city residents are who they need to hear from. Right now they are being flooded with emails by opposers of the project. Email them today to let them know you support this project. Your email should go to: Planning@peoriaaz.gov and Cody.gleason@peoriaaz.gov


2. MAKE IT A PRIORITY TO SHOW UP! - We NEED to FILL the seats and Request to Speak! Even if you don’t wish to speak in front of the Council, PLEASE come and be present so when they ask for those in support of the project to please stand, they can see that there are plenty of us who support this project! When: APRIL 19th (6 pm - 8 pm) - DOORS OPEN AT 5:30 PM Where: Peoria City Council Chamber8401 W Monroe St. Peoria, Arizona 85345



 *A note on the video for those that have not attended these meetings before: Those with their backs to the camera presenting are city Planning & Zoning staff, whose job it is to get all the facts and make a recommendation to the Commission on whether they think a case is acceptable and should be approved in the best interest of the city or not. Those facing the camera are the Planning & Zoning Commission members. They are our citizens’ oversight committee.They are not elected officials, but residents just like the rest of us. So the Planning Department reviewed this case and found it acceptable, then it went to the Commission and was approved by the citizens on that commission, and now it goes to City Council for final approval.


By Katie Roe 14 Oct, 2023
UPDATE posted 11/6/23: -Water conservation wells are being installed in North Peoria (near the 303 & Lake Pleasant Pkwy) starting next year with completion in 2026 to make sure there are enough emergency water reserves for the future -Peoria Police & Fire substations are coming to Vistancia in 2025 -Aloravita South (along Happy Valley up from 75th Ave. to 83rd Ave.) home builders are: Ashton Woods, Lennar, & Taylor Morrison -Aloravita North (north of Jomax from 67th Ave. to 75th Ave.) home builders are: DR Horton, Pulte, & Shea -The NW corner of Lake Pleasant Pkwy. & Cibola Vista will be Cibola Vista Self-Storage -The SE corner of Lake Pleasant Pkwy. & Pinnacle Vista will be office/medical buildings -The NW corner of Lake Pleasant Pkwy. & Jomax is tentatively scheduled to be 2 hotels and 2 drive-thrus (one is rumored to be Dutch Bros.) -The NE corner of Lake Pleasant Pkwy. & Pinnacle WAS tentatively planned to be multi-family housing but it does not appear to be moving forward, we will continue to look for updates -Plans are moving forward for Postino, Blanco, & North at P83 -Plans for Stadium Point at P83 are moving forward. More info here: https://stadiumpoint.com -Santa arrives at Arrowhead Towne Center THIS THURSDAY 11/9! -A sparkly new holiday art installation is up at Lake Pleasant Towne Center between Chipotle & Smash Burger! -That's all we've got in us to post tonight but MORE COMING SOON... -Be sure to like and comment on ALL OF OUR SOCIAL MEDIA P OSTS so you continue to see them with changing algorithms! -If you find value in the information we provide to the community, please consider becoming a Patreon supporter to help us cover expenses incurred on this unpaid work we do to keep the community informed. Skip a latte and instead spend $5 to help support the hard work we do for our community! www.patreon.com/uwsphx For updates with other info you may have missed, check out our previous quarterly blog updates www.uwsphx.com/blog #UpperWestSidePhx #uwsphx #uwsphxpartners #peoriaarizona #peoriaaz #vistancia #vistanciaarizona #glendaleaz #arrowheadaz #northphoenix #westvalleyaz #commercialrealestate #peoriaazrealestate #phoenixrealestate #phoenixcommercialrealestate #waterconservation #housingshortage UPDATE POSTED 10/12/23: COMING SOON: (All 2024 unless otherwise noted) -Mr Fries Man️ OPENS THIS WEEKEND at 83rd Ave. & Lake Pleasant Pkwy. -Westy's Organic Kitchen & Juice at 83rd Ave. & Lake Pleasant Pkwy. -Prime IV & Hydration at Four Corners (near Squid Ink Sushi) -Capriotti's Sandwich Shop to Four Corner’s (near Lakeside) -Over Easy Restaurant at Four Corners new Shops at Lake Pleasant (near Mr. Shine) -In-N-Out Burger at Four Corners new Shops at Lake Pleasant -Raising Cane's at Four Corners new Shops at Lake Pleasant -Salad and Go at Four Corners new Shops at Lake Pleasant -Handel’s Ice Cream at Four Corners new Shops at Lake Pleasant -Wild Fork Foods meat & seafood market at Four Corners new Shops at Lake Pleasant -Ninja Nation at 67th Ave. & Deer Valley (yet to be confirmed) -Phoenix Children's Hospital Arrowhead at 67th Ave. & Union Hills -America First Federal Credit Union at Deer Valley & Lake Pleasant Pkwy. -EōS Fitness at Deer Valley & Lake Pleasant Pkwy. (2023) -Peoria Artisan Brewery is expanding at Deer Valley & Lake Pleasant Pkwy. -Hawaiian Bros. at 75th Ave. & Bell -Police and Fire substations in Vistancia -The Dexter is no longer opening at 83 Marketplace and we will post an update when we find out what restaurant tenant is replacing it -Slick City family fun park at 75th Ave. & Thunderbird (NW corner) -Pickle Guild indoor pickle ball at 75th Ave. & Thunderbird (NW corner) -Round 1 at Arrowhead Towne Center -Tiki Star at Shop Park West -LOFT at Park West -Carter’s at Happy Valley Towne Center (across from Norterra) -Turquoise Wine Cellar & Tasting Room is opening a second location taking over Winery 101 -Better Buzz in Surprise (see our last blog post for other Surprise updates) -Avondale is getting a Shake Shack, Torchy’s Tacos, & CAVA -North Phoenix (29th Ave. & Dove Valley) is getting Over Easy, Twisted Sugar, Yoga Six, and Oregano’s -Norterra area is RUMORED to be getting Snooze, CAVA, Torchy’s Tacos, Shake Shack, Total Wine, and 2 hotels -Angie's Prime Grill a drive-thru steakhouse from the creators of Salad & Go and Angie’s Lobster is opening it’s first ever location in north Phoenix on October 16th -Closing at the end of this month: Fixin' To Eat and Sparkling Divine. Thank you both for your years of hard work serving our community! NOW OPEN: -Primp and Blow at 77th Ave. & Bell (next to NYPD pizza) -Gloss Lab Beauty (previously Polished By Mai) at 75th Ave. north of Bell -BLICK Art Materials at 75th Ave. north of Bell -Pizzeria Mozzarella at 59th Ave. & Beardsley (former Graziano’s) -Spirit Halloween at Four Corners (former Tuesday Morning) -Bully Brew Co at Park West -Kasai at Park West -Athleta at Norterra (and Park West) -Dirty Dough at 19th Ave. & Happy Valley -Miniso at Arrowhead Towne Center -Levi’s at Arrowhead Towne Center -lululemon at Arrowhead Towne Center (ICYMI!) -Johnny Rockets at Arrowhead Towne Center -Phoenix Children’s Physical Therapy on 83rd Ave. north of Union Hills STILL WORKING TO GET CONFIRMED UPDATES ON: -The Trailhead (it’s moving forward despite rumors) -Multiple sites in Vistancia (FIVE NORTH, Fry’s Complex, Circle K complex) -Multiple sites along Happy Valley near the 303 -Stadium Pointe and Postino, North, & Blanco at P83 -Chick-Fil-A coming to the area (ONLY rumors as of now) -Storage Unit, Hotels, drive-thrus on Lake Pleasant Pkwy. near Jomax (approximately) STAY TUNED FOR UPDATES... If you find value in the information we provide to the community, please consider becoming a Patreon supporter to help us cover expenses incurred on this unpaid work we do to keep the community informed. Skip a latte and instead spend $5 to help support the hard work we do for our community! www.patreon.com/uwsphx For previous quarterly updates with other info you may have missed, check out our 1st, 2nd, and 3rd Quarter blog posts www.uwsphx.com/blog #UpperWestSidePhx #uwsphx #uwsphxpartners #peoriaarizona #peoriaaz #vistancia #vistanciaarizona #fivenorthatvistancia #glendaleaz #arrowheadaz #northphoenix #westvalleyaz #thingstodoinarizona #commercialrealestate #peoriaazrealestate #phoenixrealestate #phoenixcommercialrealestate
By Katie Roe 05 Oct, 2023
NOW OPEN: - Over Easy at 67th Ave. & Deer Valley - Someburros at 83rd Ave. & Thunderbird - Shell Fuel Station at Lake Pleasant Pkwy. & Carefree Hwy. - Cooper's Hawk Winery in Surprise at Prasada UPDATE posted 8/10/23: - Blick Art Materials is NOW OPEN on 75th Ave. just north of Bell (next to Wildflower Bread) -The Boyer Cafe is NOW OPEN at 99th Ave. & Bell Rd. -Bully Brew Co is NOW OPEN at Shop Park West -Chick-fil-A is NOW OPEN at I-17 and Jomax - Harkins Theatres Ciné Grill is NOW OPEN at Lake Pleasant Towne Center - Levi's is NOW OPEN at Arrowhead Towne Center -Little Champs Indoor Play is NOW OPEN in Surprise near Trader Joe’s -MINISO is NOW OPEN at Arrowhead Towne Center -Someburros OPENS THIS SATURDAY at 83rd Ave. & Thunderbird - Sunstone Boutique is NOW OPEN at 67th Ave. & Happy Valley (former Daniela Jay) -Target construction is OFFICIALLY DONE at Four Corners - The Stetson Social is NOW OPEN at 83 Marketplace -EōS Fitness is coming soon (end of 2023) to Lake Pleasant Pkwy. & Deer Valley Rd. -HonorHealth is building a 75,000 square foot medical facility at P83 -Ninja Nation is coming soon to 67th Ave. & Deer Valley Rd. - Pickle Guild (indoor pickle ball) is coming soon to 75th Ave. & Thunderbird Rd. Menlo Group Commercial Real Estate -Postino WineCafe, North Italia, & Blanco are coming soon (end of 2024) to P83 -Round1 (bowling, entertainment, sports) is coming soon to Arrowhead Towne Center in Spring 2024 - Slick City (slide park) is coming soon to 75th Ave. & Thunderbird Rd. -Spirit Halloween is COMING SOON at Four Corners in the former Tuesday Morning -Stadium Pointe (new complex at P83) is moving forward with development and is in the design review stage with construction beginning in 2025 - Swig is coming soon to the 83rd Ave. & Cactus (Safeway complex) -Tavern Park is coming soon to P83 (former Modern Round) UPDATE on Surprise posted 7/9/23: -We were thrilled to learn that Better Buzz Coffee will be opening a location in Surprise City Center. This will be the first location in Arizona for the coffee roastery that is based in Southern California. Also joining the initial phase at Surprise City Center will be Osteria Mia, MISSION BBQ , and Cafe Zupas. Expected open: late 2024. -Also coming to Prasada North is Torchys Tacos, AhiPoki Bowl, Sneakybird, Portillo's, Shake Shack, Target, Kohls, Einsteins, and Bootbarn. Expected open: late 2024. - Cooper's Hawk Winery & Restaurant is now open at Prasada! More info coming soon… If you find value in the information we provide to the community, please consider becoming a Patreon supporter to help us cover expenses incurred on the unpaid work we do to keep the community informed. Skip a latte and instead spend $5 to help support us as we work hard for our community! www.patreon.com/uwsphx #UpperWestSidePhx #uwsphx #uwsphxpartners #peoriaarizona #peoriaaz #vistancia #glendaleaz #arrowheadaz #northphoenix #westvalleyaz #spirithalloween #blickartmaterials #coffee #bakery #thingstodoinarizona #swigdrinks #yum #commercialrealestate #betterbuzzcoffee #lifesbetterbuzzed #surpriseaz #surprise #arizona #coffeetime #comingsoon #cantwait #phoenixaz #bbq #winery #shakeshack #portillos #nowopen
By Katie Roe 20 Jun, 2023
We attended the Vistancia Community Neighborhood Meeting about “FIVE NORTH at Vistancia” (aka the commercial core) on Wednesday, June 7th. As promised, here is our recap plus info on where you can find the full details about the project. MAIN TAKEAWAYS: -This is the same developer that built the 4 Vistancia housing communities (Trilogy, Blackstone, The Village, and Northpointe) over the past 23 years and they have been committed to creating a high-quality product that they are proud of in Vistancia -The developer is requesting an increase in the total # of residential units by 1,500 in ALL of Vistancia to put in additional multi-family units in FIVE NORTH -The increase would take the total number of residential units from 10,500 to 12,000 in ALL of Vistancia (10,100 of those are already single-family homes in the 4 Vistancia neighborhoods) - The # of residential units was decreased in 2012 from 17,334 to 10,500 in response to decreased market demand at that time -Now the developer is asking to add some of those units back via this amendment (the 16th amendment to the plan in 20+ years) to adjust to the changing market and needs in order to finally make this project a reality - Bringing in high-quality restaurants and retail is NOT possible without the additional residential multi-family units in FIVE NORTH (this has been the message we have also received in talking with many of the businesses we are trying to recruit) - "Section 8 is not part of this plan" as stated by the developer - If this doesn’t happen NOW, then the alternative will be for the developer to sell off the land, parcel by parcel, and it will get developed with NO cohesive plan (places that are itching to open here are auto parts stores, nail salons, thrift stores, fast food, dentists, etc. and all are permitted under the current zoning, however, that is not the quality of tenants the community wants in Vistancia or that FIVE NORTH plans include) For more information, please see https://www.visitfivenorth.com and https://zoningvist.com which includes the FULL PRESENTATION of slides from Wednesday night addressing schools, water, etc. Questions? See the FAQ on https://zoningvist.com or leave a comment on our social media post about this on 6/9/23 and we will try to reply with answers based on what was explained at the meeting. Thank you for taking the time to read this and educate yourself on the facts! #upperwestsidephx #uwsphx #peoriaaz #peoriaarizona #peoriaazrealestate #vistancia #vistanciaaz #blackstoneaz #westvalleyaz #westvalley #northpeoria #tsmc #WESTMARC #commercialrealestate #VibrantCommunity #CommunitySupport #communitymatters #communitydevelopment #multigenerational #multigenerationalliving #fivenorthatvistancia #zipcode85383 #85383
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